Executive summary providing highlights taken from the full report.

RECOUP’s Pledge2Recycle Plastics brand launched the Citizen Plastics Recycling Behaviours Insights Survey in October 2020. The survey took the form of an informal questionnaire with images alongside questions on recycling behaviours of key items of plastics packaging such as bottles, pots, tubs, and trays and films and flexibles.

RECOUP commissioned an observational study to understand the barriers and behaviours of citizens when recycling plastic packaging.