Citywide Recycling Push: Preston City Council, Beyondly and RECOUP Join Forces to Increase Recycling and Tackle Contamination

A targeted recycling education campaign spearheaded by Preston City Council and plastics recycling and resource efficiency charity RECOUP, with funding and support from environmental consultancy Beyondly, has reached over 265,000 residents, helping to cut recycling contamination reports by 13% and reduce material rejections at the sorting facility by 19%.

The campaign, delivered under the RECOUP Pledge2Recycle Plastics programme, ran from September to December 2024 combining billboards, street hubs, school and community engagement, leaflet deliveries to all households in the Preston area, a radio campaign, and a fresh suite of social media assets. It aimed to clarify what can and cannot be recycled, with a particular focus on plastics, a key area of confusion for many households.

Councillor Freddie Bailey, Cabinet Member for Environment and Community Safety commented “The outcomes of this campaign are brilliant. Preston residents want to do the right thing when it comes to recycling, and this campaign helped make that easier. By combining local pride with practical information, we empowered people to recycle more and better.”

Preston City Council saw an 11 tonne increase in plastic, glass and cans collected in 2024/25 in comparison to 2023/24. The city also recorded fewer crew-reported contaminants such as general rubbish and plastic bags in recycling bins, an encouraging sign that consistent messaging is paying off.

Key achievements include:
• Total reach of over 265,000, covering all households in Preston.
• 13% decrease in contamination in plastic, glass, and can bins.
• 19% reduction in material rejections at sorting facilities.
• Leaflet and campaign materials designed with accessibility in mind, including input from local disability groups and multilingual residents.
• Engagement in priority wards, including Plungington, Deepdale and the City Centre, where housing types and language barriers present ongoing challenges.

The campaign delivery included engaging directly with communities through school visits, supermarket events, and a dedicated recycling van at the city’s Flag Market. Surveys conducted during engagement revealed that while many residents want to recycle more, they often struggle with understanding what’s accepted and how to prepare materials properly.

Katherine Fleet, Head of Sustainability and Circularity at RECOUP commented, “Education remains a vital part of the recycling puzzle. By using visuals, clear messages, and trusted community channels, this campaign helped to reduce confusion and increase confidence in recycling.”

Beyondly, who supported delivery of the campaign as well as providing grant funding, also praised its impact and inclusive approach.

“At Beyondly, we’re proud to support initiatives that empower communities to make lasting environmental change,” said Charlotte Davies, Senior Consultant Resource Efficiency and Circularity at Beyondly. “This campaign in Preston is a fantastic example of how collaboration and clear communication can reduce contamination, increase recycling, and build a more sustainable future.”

Looking ahead, Preston City Council plan to build on these learnings, including strengthening relationships with schools, improving access to recycling for households without kerbside bins, and considering the needs of neurodiverse residents.

The Preston City Council Recycling Report 2025 provides a comprehensive review of the campaign’s outcomes, highlighting not just statistics, but also the lived realities of Preston’s diverse communities.

To learn more or access the full report, visit: the RECOUP website, or join us at a webinar on 10 September 2025, register your interest here.

The RECOUP Summit – A Resounding Success

The inaugural RECOUP Summit, sponsored by WRAP and Ecosurety, held on the 30 April in Leeds, was a resounding success. It reconfirmed the need for more innovation and collaboration with industry and government support to ensure we deliver on the promise of a plastic circular economy. Focused on developments in technology that will help to drive improvements in the plastics recycling and resource efficiency value chain, the event hosted attendees from across the plastics value chain with an exciting line up of speakers based across focused breakout rooms in the morning and a collaborative session in the afternoon.

The morning kicked off with a focused session on advanced recycling technologies, where speakers including Geoff Brighty from Mura Technology,  Emmeline Aves of ReVentas, and Sam Pine from Greyparrot, shared tangible examples of innovation transforming the sector and facilitating the circular economy. Hearing about a variety of available solutions including low carbon dissolution recycling, scalable chemical recycling approaches and AI-based waste intelligence tools the message was clear: technology is available now – but its deployment depends on supportive infrastructure, policy alignment, and commercial investment.

Another breakout session zeroed in on food contact packaging, exploring how innovation is enhancing recycled content in high end applications. Speakers for this session included Jeremy Blake from Amcor, David Bargery from Regis Machinery, and Paul Marshall from Nextek, who highlighted the industry’s regulatory, legislative, and cost hurdles. The session honed in on solutions for producing food grade recycled polypropylene (PP), the removal of contaminants from recycled materials and solutions for converting films back into food-grade material.. This session made it clear that with the right technologies and collaborative effort, we can break down existing barriers taking higher levels of food contact recycled content from aspiration to reality.

In the final breakout session, the conversation turned to the role of data in the circular economy  – its power, its gaps, and its role in delivering a true circular economy. Sophie Walker from Dsposal, Rachel Warren from Re-universe, and Will Addy from Polytag, came together to highlight the need for good data, stressing how upcoming legislation and new targets require data from the sector to benchmark delivery and progress. It was very apparent throughout the session that inefficient data gathering systems and inaccurate data can hamper progress, however, with effective and accurate data we can make better and more informed choices that play a huge role in delivering a circular economy for plastics and packaging materials.

The day culminated in a dynamic collaborative session led by Robbie Staniforth (Ecosurety), where panellists including Liz Wildman (MARS), Steve Walsh (TOMRA), James Donaldson (Sortology), Angela Doyle (Robinson Packaging), and Paul Mayhew (MBA Polymers). The panel tackled some of the sector’s thorniest issues: infrastructure gaps, technical limitations, greenwashing, and the reality of consumer engagement. The panel called for smarter packaging design, investment into system resilience, and the need to make recycled plastics commercially viable. However, it was also noted that real progress requires more than individual action, reinforcing the importance of joined-up action across industry, government, and innovators, backed by clear policy signals, targeted funding, and infrastructure investment. If we come together to bridge gaps and technical challenges across industry we can allow the plastic circular economy to flourish.

The RECOUP Summit underscored the critical need for aligned innovation, policy, and investment to drive meaningful progress in plastics recycling and the circular economy. By bringing together voices from across the value chain, the event not only highlighted current challenges but also showcased tangible solutions already shaping the future. As collaboration deepens between stakeholders, and with continued support from government and industry alike, we move closer to realising a truly circular and sustainable system for plastics.

Recyclability Assessment Methodology

Recyclability Assessment Methodology (RAM) – Introduction

The Recyclability Assessment Methodology (RAM) will evaluate packaging to ensure that it can be recycled and transformed into new products. All packaging that is placed on the UK market and reported as household waste in 2025 will be reviewed using details on the RAM. From 2026, modulated fees will be applied accordingly to each packaging format.

Packaging will be rated as either green, amber or red. Green suggest that the packaging has a recognised path for collection, sorting and recycling and will have lower fees applied than less recyclable materials, which will be rated amber or red. Producers will need to report their data from October 2025 with fees being applied from 2026 onwards.

RAM v1.1  – Observations

Following work and consultations during 2024, an initial draft copy of the RAM was released in December 2024. At this point, DEFRA listened to some of the comments from RECOUP, from RECOUP members, and from other organisations.

There then followed an initial launch to trade bodies of a draft final version on 8^th April 2025, then the most recent version of the DEFRA Ram was released on 28^th April 2025. Comparing the most recent releases; no significant changes to anything in the ‘plastics’ sections, from the draft version 1.1 which we had seen, and the final 28 April version. Minor changes include the removal of the ‘boxes’ around the items marked for ‘2025 assessment’, which now form part of the main text.

However, there are more than a few outstanding queries and questions, which we have communicated to DEFRA, on the latest version.

One pressing issue is the materials or combinations which have been removed from the RAM for ‘2025 assessment’. This means that the following are now deemed acceptable: the comparison is with RECOUP Recyclability By Design guidelines (RBD) for plastic packaging recyclability:

Attached label or sleeve over 40% (bottle) 60% (PTTs) of surface area

• Amber in RBD

 PET trays with PE seal layer

• Red in RBD

 HDPE items with fillers eg. Talc, CaCO3

• Red in RBD

 Attached labels or sleeves comprised of paper

• Amber in RBD

Of the comments submitted by RECOUP following the initial ‘version 1’, we were pleased that DEFRA accepted some RECOUP recommendations, including;

–              RAM classifies any PET pot/tub/tray with anti-blocking agents as amber – rendering basically any tray manufacturers entire portfolio as amber!

RECOUP shows de-nest in Green column, Anti-block in centre column. Anti-block in the masterbatch is acceptable. We have a statement to this effect written for us by Faerch.

This instruction was removed from RAM v1.1

–              RAM states “if an item of packaging or component contains any of the following it is classified as red: attached label adhesives which are not removable in an 80°C hot wash”

This is too generalised. Protocols show different polymers react differently. For example: PET Bottles recommendation is 70°C – 90°C. For flexibles, both PP and PE, the recommendation is 40°C.

This instruction was removed from RAM v1.1

However, outstanding queries as yet unanswered by DEFRA include;

Flexible

–              Specific barrier layers (SiOx, AlOx etc.) removed from ‘red’ list. Although OK in small quantities, this omission may result in higher quantity used, which the recycling industry may find difficult to cope with. The list of barrier layers needs some research but should be re-introduced, possibly as ‘Amber’ with a note concerning maximum quantity.

–              Polyolefin film – minimum 80% PO mono- reduced from minimum 90% PO mono. “Any….. below this threshold are classified as red.” No indication of the % required for classifying as ‘green’ or classifying as ‘amber’

Rigid

–              ‘Inks that bleed’ removed. This is a fundamental of all recyclability guidelines. We are aware of new technology – washable inks – in development; is this the reason?

Conclusion

We are unsure where DEFRA obtained information to make some of the changes. This obviously did not come from the recycling industry.

RECOUP remain open to discussion with DEFRA regarding the queries above. We talk with both The BPF and OPRL regularly to ensure we are in agreement.

Recyclability Guidelines

The RAM does not replace recyclability guidelines. The RAM was written as an instrument to enable fees to be charged for packaging.

RBD is produced by talking to members; and accept the advice from recyclers on what happens now. This is what makes it different to other instruments which look at what might happen with new ‘state of the art’ equipment in a few years.

For any help or advice please contact Paul East at paul.east@recoup.org

RECOUP officially launches the Seabin in Peterborough!

On Tuesday 11^th February, our Seabin was officially launched by the Mayor of Peterborough, Marco Cereste, on the River Nene at the RailWorld Wildlife Haven.

It was attended by guests from the Peterborough Little Wombles, the City Council, representative for the local MP, Sam Carling, and by one of the funders and RECOUP member, Viridor.

Steve Morgan appeared on live radio on BBC Radio Cambridgeshire and gave interviews for BBC Look East and Peterborough Telegraph.

The Seabin is part of RECOUP’s Litter Composition & Pathways Project, which is looking at using different approaches and technologies to understand the composition of litter, by building a comprehensive litter composition data set with the aim to provide evidence-based interventions to reduce litter pollution.

The focus of the project has been to analyse land-based litter, and the Seabin activity focusses on litter in an aquatic environment.

A Seabin is a floating bin that sits just below the water surface. It has a pump that draws in the water from a large radius which skims material off the top of the surface of the water and recovers it before it sinks.

There are two aims for the Seabin activity. One is to remove litter material at source, but another is to analyse the recovered material to understand what’s in it, including the presence of microplastics.

Guests were able to see the Seabin on the jetty and take part in a litter pick around the Seabin’s location to help clean up the local area.

We would like to thank all the guests for joining us on a cold and rainy morning to celebrate the launch, and for funding from Peterborough Environment City Trust (PECT) and RECOUP members Viridor, McDonalds and Ocado, to make it happen.

The Peterborough Telegraph article is here