Citizen Engagement

In order to continue to increase recycling rates for plastics, it is vital that we improve understanding about all aspects of the process, not just among consumers but also the wider plastics recycling industry.

Plastics recycling education and behavioural insights help to identify requirements and maximise opportunities to advance recycling. RECOUP’s 30 years plus experience and ongoing programmes play an important role in this.

Rstuff

Rstuff is all about helping people understand and take action on resource conservation, from plastics and packaging to textiles and everyday materials.

We provide clear, evidence-based education that supports individuals, schools, communities, and organisations to reduce, reuse, and recycle more effectively. Drawing on the expertise of RECOUP, we help make sense of sustainability and empower change.

We focus on:

  • Educational resources that explore reduction, reuse, recycling, and the circular economy
  • Community campaigns that raise awareness of overconsumption and promote simple, meaningful actions
  • Fact-based communications that challenge misinformation and explain what really happens to the materials we use and discard

From coat swaps to clear recycling guides, Rstuff helps people do more with less.

What RECOUP do

  • Agrees a common language for plastics recycling to reduce consumer confusion.
  • Develops resources to support plastics recycling education.
  • Educates all ages on plastic recycling through support, events and information for schools, local authorities, communities and organisations, and RECOUP members.

How RECOUP can help

  • Plastics recycling and resource efficiency education for your organisation (workforce, school etc).
  • Activities including event support, roadshows, local authority communication campaigns.
  • Support for consumer plastic education campaigns.
  • Collateral to support communications and events (leaflets, flags, roller banners etc.)

Citizen Insights

Understanding citizen attitudes, perceptions and behaviours around plastics recycling and resource efficiency is essential to inform the development of the most appropriate communications and resources. RECOUP undertakes a number of ongoing initiatives in this area.

What RECOUP do

  • Uses the results and findings across our citizen insight activities to provide recommendations for industry to better understand, promote and act to change behaviours.

How RECOUP can help

  • Citizen insights for your local area based on survey responses which can be supported by local activities and paid advertisements.
  • Citizen insight support for organisations’ own projects.

Citizen Engagement Reports

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