Shaping the Future of RAM: Back Your Evidence with RECOUP’s End-to-End Testing Capabilities

PackUK and UK Packaging PRO have announced a new, evidence-led approach to updating the Recyclability Assessment Methodology (RAM), starting with the RAM 2028 transition year. With a shift towards targeted updates rather than annual redesigns, the industry has a vital opportunity to proactively shape the guidelines that govern UK packaging.

However, driving meaningful change in the RAM requires undeniable, real-world data. The new process will prioritise proposals backed by robust evidence that demonstrates clear benefits across the entire packaging value chain.

As one of the UK’s foremost authorities on design for recycling, RECOUP is uniquely positioned to help build a bulletproof case for change. We don’t just rely on theoretical models; we validate packaging performance across the entire recycling journey.

To help navigate the complexities of the new submission process, we offer comprehensive, independent evidence gathering utilising our full suite of testing assets:

• In-House Laboratory Analysis: Our dedicated lab facilities provide controlled, objective recyclability testing to generate the baseline scientific data required for technical submissions.
• Real-World MRF Testing: We can put packaging to the test in live Materials Recovery Facilities (MRFs) to provide concrete evidence of how design innovations actually behave during the sorting process.
• Direct Access to Reprocessors: By collaborating with our network of reprocessors, we can validate the end-market viability of packaging materials, proving they can be successfully recycled at commercial scale.
• End-to-End Submission Management: We translate our impartial test results into a compelling, structured case. Our team can submit evidence on your behalf ahead of the 31 December 2026 deadline, ensuring your materials are accurately represented on key focus areas like PFAS, direct printing on PP, and emerging material innovations.

Don’t leave your packaging strategy to chance. Whether you are challenging an existing guideline or paving the way for a new format, RECOUP provides the objective, impartial evidence PackUK and the PRO require.

Get in touch with the RECOUP team today to discuss how our lab, MRF, and reprocessor testing can support your RAM evidence submission.