Incentivised DRS Pilot Boosts Recycling on Student Campus

A Deposit Return Scheme (DRS) pilot at New College Lanarkshire has achieved an eight-fold increase in recycling rates after introducing a 20p deposit incentive on drinks containers. Students recycled more than 20,000 bottles and cans, proving that financial incentives can significantly change recycling behaviour. The trial focused on PET plastic and aluminium containers, aligning with the UK’s nationwide DRS rollout planned for October 2027.

The pilot that was delivered in partnership by Keep Scotland Beautiful, New College Lanarkshire, and Coca-Cola Europacific Partners demonstrated strong consumer engagement, with students responding positively to clear incentives and convenient return points. Organisers reported a noticeable reduction in litter across campus, highlighting the environmental benefits of DRS beyond recycling rates. Feedback also stressed the importance of accessible infrastructure and clear communication for success.

The UK Government expects the national scheme to achieve over 90% return rates within three years, reducing the estimated 6.5 billion bottles and cans wasted annually. By cutting plastic pollution and promoting a circular economy, DRS is set to deliver major environmental gains and support the UK’s broader sustainability goals.