Posted: 09/10/2025

European Reusable Packaging Industry Unites Behind Standardised Packaging Symbol

Reusable Packaging Europe and the New European Reuse Alliance, backed by 78 organisations, are asking the EU to roll out a simple, clear symbol for reusable packaging by August 2026, aligning with the Packaging and Packaging Waste Regulation.

The 78 organisations want the symbol to be easy to spot, different from recycling logos, and work well across all formats and sizes. It should also be recognisable worldwide and easy to reproduce. To prevent greenwashing, the symbol should only appear on packaging that is actively reused within a verified system. Guidelines, audits, and penalties are recommended to ensure proper use, with oversight from regulators and NGOs. They also propose a certification trademark to protect the symbol, with a simple licensing process and regular audits without slowing down innovation.

If these measures are enforced, the European Commission is encouraged to team up with national authorities and Producer Responsible Organisations to help raise awareness and educate people – both online and in person.