EU Issues Guidance on Packaging Compliance Ahead of 2026 Rollout
A new guidance document from the European Commission is setting out how businesses and governments should interpret the landmark Packaging and Packaging Waste Regulation (PPWR), with significant implications for producers, recyclers and retailers across the supply chain.
The notice, published on 5 June 2026, aims to clear up widespread questions ahead of the regulations taking effect on 12 August 2026, following its entry into force in February 2025.
The Commission says the guidance is designed to provide clarity and legal certainty on key provisions, ensure consistent application across the EU Member States and support businesses preparing for compliance deadlines. It does not create new rules but explains how existing obligations should be interpreted.
Key points
Clearer definition of “packaging”
Packaging is defined broadly as anything used to contain, protect, handle or present goods. Crucially, classification depends on function and intended use, not just product type. Examples clarified:
- Filled coffee cups is packaging; empty cups sold to consumers is not packaging.
- Flowerpots are packaging only when used for sale/transport, not production.
- IV bags and syringes are not packaging, but part of the product itself.
Who counts as a “manufacturer” vs “producer”
Only one manufacturer per packaging unit is recognised (typically the brand owner controlling design). The producer role is tied to who first places packaging on a national market and pays waste management costs. This distinction is critical for:
- Compliance responsibilities (manufacturer)
- Extended Producer Responsibility (EPR) fees (producer)
Recycling rules and timelines
From August 2026, all packaging must be recyclable in principle. More detailed design for recycling rules will apply:
- From 2030 (design requirements)
- From 2035 (recycling-at-scale requirement)
PFAS ban in food packaging
From 12 August 2026, food-contact packaging cannot contain PFAS above strict limits. There will be no transitional phase:
- Packaging already on the market before this date may remain
- New packaging placed on the market must comply immediately
Reuse and waste reduction targets
Reuse systems become central, with targets including 40% reusable transport packaging by 2030. Packaging must also:
- Minimise weight and volume by 2030
- Avoid unnecessary empty space and overdesign
EU-wide labelling overhaul
Harmonised packaging labels will be mandatory from August 2028. National labels will be phased out to:
- Improve consumer sorting
- Reduce internal market barriers
The Commission confirms further detail will follow via delegated and implemented acts, standards and methodologies and updated guidance and FAQs over time. To view the full guidance, please click here.