The Smart Sustainable Plastic Packaging (SSPP) Challenge will establish the UK as a leader in smart sustainable
packaging and support a reduction in waste entering the environment.
In total it will fund up to £60 million to support academic-led research to address known problems and to support
industry-led collaborative research and development of new technologies, matched by £149 million from

The Challenge aims to:

  • Tackle the environmental impact of plastic packaging through the development of a more sustainable plastic packaging supply chain in the UK
  • Drive research and innovation to develop more sustainable plastic packaging materials and designs, and enable new recycling processes and infrastructure
  • Encourage collaboration and innovation in integrated circular supply chains using insights into consumer behaviour to reduce the environmental impacts of plastic packaging.