The Perpetual Plastic for Food to Go (PPFTG) project aims to find solutions to existing issues with plastic packaging, reduce plastic waste and pollution, and unlock barriers to create fundamental changes within UK industry. Funded by the Industrial Strategy Challenge Fund (ISCF) Smart Sustainable Plastic Packaging Challenge (SSPP) this 3-year project is led by Loughborough University in collaboration with industry partners from across the food to go supply chain. Taking a design-led approach, this project will develop, prototype, and evaluate a novel circular business model that combines smart-technology enabled products and services to reduce the environmental, societal, and economic impact of food to go packaging.