DDRS Alliance is not-for-profit company whose mission is to create a global blueprint for Digital DRS. Although a UK company, its membership and scope is global. Current activity includes countries from Europe, Asia, Australasia and South America.

Digital DRS (DDRS) is the next generation solution to Deposit Return Schemes (DRS) and uses container serialisation (unique identities) to simplify a national incentive scheme for the return of packaging for recycling or re-use. The blueprint will ensure all implementations of DDRS across the world are compatible and transparent, by adopting the same standards, simplifying operational aspects for brands/producers, retailers and legislators.

DDRS uniquely enables deposit return schemes to be adopted in both developed and developing countries at a fraction of the cost and carbon impact, and offering the public far greater convenience than conventional DRS solutions.

Its members include organisations from across Europe and membership is growing rapidly. DDRS are keen for organisations to join them who share their vision and wish to remain at the forefront of this game-changing development.