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While several business-to-business systems for reuse have been in place for some time, it will be the ongoing development of business-to-consumer models – encompassing both products and packaging that will make a significant contribution to establishing long-term solutions for resource efficiency and the circular economy.
Many consumer-facing reuse systems are still at an early stage of adoption. The priority must be to identify the most effective and scalable models, and to explore how these can be expanded and adapted across different product categories.
Achieving scale is critical. Reuse systems must be enhanced to support widespread adoption, while also ensuring they are introduced in ways that are practical, commercially viable, and offer genuine environmental benefits.
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