Best Practice Guide for UK Plastics Recycling Communications

Part-funded by the Smart Sustainable Plastic Packaging Challenge at Innovate UK and industry partners Veolia, Plastics Europe, the British Plastics Federation, Ecosurety, Kent Resource Partnership and PPS Recovery Systems. Supported in kind by Ocado, Sainsbury's and OPRL. 

This project took as its start point the national agreement on plastics packaging target material collections and asked the question:

‘If kerbside plastics recycling is based on the same target/non-target’ materials,
what other factors influence recycling rates?’

RECOUP managed the project as the project lead.   Utilising RECOUP expertise in the collection, sorting, capture, reprocessing, and end markets of plastics the Best Practice Guide for UK Plastics Recycling Communications has been developed.   This guide will assist those communicating plastics recycling to individuals and communities.  

RECOUP has produced a Kent Kent Understanding Plastics 'Live Lab', a further report of the overall project which details the communications themselves, costs, data, legislative influences, and plastics recycling end market pressures. 

The presentations from the webinar are below.

The video of each presentation is available here.