Suntory Sustainability Makeover for Lucozade Energy Packaging

Lucozade producer Suntory Beverage & Food GB&I (SBF GB&I) has invested £6.3 million in a major packaging redesign for Lucozade Energy bottles. Lucozade Energy bottles will now feature a half sleeve that covers just 50% of the bottle height compared to previous full-length sleeves.

The changes are also important for the recyclability of Lucozade Energy bottles as the reduced sleeve continues to support bottle to bottle recycling. It ensures the bottle can be sorted into the clear plastics stream at recycling facilities allowing it to be recovered to create new bottles again.

Paul East, Head of Packaging Recycling and Design at RECOUP endorses the move: “RECOUP are proud to have been part of the journey to redesign the Lucozade Energy bottle. This new design meets recyclability guidelines, meaning the bottles can be easily sorted at recycling centres. The next step is to encourage more consumers to dispose of the bottles correctly, in the certainty that the bottle will be detected and recycled.”