Wholly Shrink! are on a mission to increase flexible plastic recycling rates. They have invented a compactor to help households compact and store flexible plastic and film prior to recycling. With compaction rates up to 70%, the Shrinker! saves cupboard space and makes it easier for households to recycle.

Wholly Shrink! partner with councils who are preparing for curbside recycling collections, as well as recycling organisations. Their product is sold to consumers, retailers, councils, recycling collectors, and other businesses.