Industry Leaders Unite at The RECOUP Summit to Shape the Future of Circular Plastics

The 2026 RECOUP Summit, sponsored by WRAP and Ecosurety, held on the 4 March in Leeds, brought together delegates from across the plastics, packaging, recycling, retail, manufacturing and policy sectors to explore the challenge of future advancements for the plastics circular economy.

A key theme was how the UK’s recycling system must adapt to reflect modern material flows. ReallyRecycle outlined a future where decentralised micromanufacturing hubs turn waste into new products locally, while Enviroo highlighted the current mismatch between supply and demand for recycled content, and the need for greater domestic processing capacity and more stable market conditions.

The role of AI, data and transparency was also emphasised. Polytag demonstrated how tracking packaging through digital markers can provide real-world insight into what happens to materials after use, supporting better design, clearer policy, and more effective recycling and reuse systems. Organisations including Sherbourne Recycling and Greyparrot highlighted how intelligent sorting and real-time data are improving material quality and enabling recovery of more challenging waste streams, while Cauli demonstrated how similar technologies are being applied to scale reuse systems.

Alongside system-level discussions, the summit showcased emerging material innovations. Developments from Woodly, Pulpex, and ReZorce demonstrated how packaging is evolving to balance performance with environmental impact from biobased plastics and fibre-based bottles to high-performance barrier materials designed with circularity in mind.

The summit concluded with a panel chaired by WRAP, featuring Borealis, Reconomy, Asda, Pepsico and IPL Brightgreen, reinforcing that no single solution will deliver circularity. Instead, progress will depend on collaboration across the value chain, supported by aligned policy, investment in infrastructure, and continued innovation.

The RECOUP Summit demonstrated that the transition to a circular economy is already underway, with innovation happening across materials, systems and infrastructure. The challenge now is to scale these solutions, align policy and investment, and ensure they work together to deliver meaningful, long-term impact.

For more information about RECOUP, visit www.recoup.org