RECOUP Supports Enviroo’s Groundbreaking PET Recycling Plant with Key Market Intelligence and Policy Insights

Cheshire, UK – The funding of a state-of-the-art PET plastic recycling plant due to be built in the North West of England was supported by the UK’s leading independent authority on plastics recycling, RECOUP (Recycling of Used Plastics).

The non-profit organisation worked with the PET recycler, Enviroo, to deliver a comprehensive validation of the PET recycling market. This included cross-referencing and confirming third-party industry reports, assessing market feasibility, and compiling a central repository of intelligence around waste management trends and recycling policy.

Providing essential market due diligence led Enviroo to securing £58m of funding. RECOUP’s input gave funders confidence that Enviroo’s project aligned with national recycling goals and was grounded in solid economic and environmental foundations. With RECOUP’s policy guidance and sector expertise, Enviroo was able to present a compelling, low-risk investment case for its plant.

Ahmed Detta, CEO, Enviroo said, “We were delighted to work with RECOUP who offered us invaluable knowledge and expertise as we sought funding. With evidence-backed insights we could demonstrate a stable and growing market for PET recycling and navigate current waste management policies and regulations.”

Stuart Foster, CEO, RECOUP said,”This project demonstrates what’s possible when innovation is backed by evidence and industry collaboration. RECOUP was pleased to support Enviroo with the insight and due diligence needed to help secure investment for a facility that will play a vital role in the UK’s plastics recycling future. It’s a clear example of how targeted expertise can unlock progress toward circularity, reduce plastic waste, and strengthen domestic recycling infrastructure.”

The first facility, is set to be operational by 2027 and will process up to 35,000 tonnes of plastic annually at Peel NRE’s £165 million Protos Plastic Park at Ince Marshes, near Ellesmere Port.

Enviroo’s facility will boost local circular economy efforts by recycling PET plastics into high-quality food-grade packaging materials. The project not only helps reduce plastic waste but also supports the UK’s net zero ambitions and creates sustainable jobs in the green economy.