Tackling marine litter: an Upstream Battle

Date Published: Friday 26th October 2018

Upstream Battle is the ambitious new campaign from Keep Scotland Beautiful and RECOUP. The objectives are to change behaviour and prevent marine litter at source. 

Focused on the entire length of the River Clyde and its tributaries, the campaign will raise awareness, gather evidence and inspire action. Connecting communities, individuals, schools, and the private and public sectors, everyone has a part to play in keeping the Clyde clean and protecting our seas.

Launched in response to the huge public and political concern around marine litter, the campaign will bring the issue upstream to the communities who have the power to make a difference. With 80% of litter in the sea starting life on land, the campaign will help people to understand how litter gets into the marine environment in the first place and how they can prevent it from getting there in future.

Upstream Battle is supported by the Scottish Government, as well as a range of public and private sector funders and some high profile Scottish ambassadors, including Doug Allan (Blue Planet cameraman), Elaine Hopley (solo ocean rower) and Martin Compston (award-winning actor from BBC’s Line of Duty).

Stuart Foster, Chief Executive Officer, RECOUP

“RECOUP are delighted to be working collaboratively with Keep Scotland Beautiful on such a key issue. Raising awareness of the source of litter that ends up in our rivers and oceans is crucial to future behaviour change.  This initiative will empower people and address the problem of land-based litter which could find its way into water courses feeding into the Clyde.”

To get involved, go to: www.keepscotlandbeautiful.org/upstreambattle

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