Pledge 4 Plastics - Consumer Insight Summary

Date Published: Friday 3rd February 2017

Research carried out by Pledge 4 Plastics has delivered the latest insight into consumer attitudes and behaviour towards plastics packaging recycling. A wealth of consumer insight studies relating to waste, recycling and environmental matters have relied solely on online market research. This new research used face-to-face surveys to complement the online research to give a fuller, more detailed view to shape communications to achieve maximum impact in the drive to increase recycling rates. To view the research please click here. 

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