The Plastic Packaging in Peoples’ Lives: Rethinking the consumer attitude behaviour gap project (PPiPL) is a UK Research and Innovation Natural Environment Research Council (NERC) funded interdisciplinary project based at Lancaster University. PPiPL examines how plastic food packaging is embedded in consumers’ day-to-day lives. The project aims to gather behavioural insights to enable policymakers and industry to bridge the gap between consumer attitudes to plastic packaging reduction and their behaviour. Taking the food sector as an exemplar, this research examines the whole packaging supply chain, from production through consumption through waste disposal.
The PPiPL project aims to shift behaviours around plastic packaging by developing insights into consumer, business and waste management practices and contributing to transitioning towards cleaner, greener growth.