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Danone Nations Cup

Danone have been working with RECOUP to inspire school children to recycle more plastic bottles through the Danone Nations Cup Football tournament.   

Danone sponsor the English Schools’ Football Association tournament to run the ESFA Danone Nations Cup with children under the age of 11, with 3,000 primary schools taking part. The ultimate winning team in the Inter-Association tournament represent England at the Danone Nations Cup World Final (an international football tournament involving 2.5 million children from 32 countries around the world). 

The tournament aims to bring Danone’s health mission to life by encouraging children to have a healthy and active lifestyle and follow in the footsteps of great sportsmen, such as the tournament’s global ambassador: Zinedine Zidane. Danone are taking this one step further and educating the children that the plastic bottles the water they need for hydration comes in is also a resource to be re-used. RECOUP have been showing the children what recycled PET bottles can be transformed into.

Using the voting bin concept RECOUP were able to engage with the players at the regional event in Bath and National Final at Leicester City FC’s King Power Stadium by asking a football related question and use the subject they were passionate about to kick off the learning process. Graphic displays and top trump cards showing the recycling journey from water bottle to football shirt helped to drive the message home.


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