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Pledge 2 Recycle

What is Pledge 2 Recycle?

Pledge 2 Recycle is the national plastics recycling initiative which aims to boost plastic recycling in the UK and achieve real behaviour change through consistent and simple messages. The initiative is in response to ongoing challenging recycling targets set by the UK Government and the EU. Local authorities also have targets to recycle more packaging and reduce the amount of material sent to landfill. Landfill costs have rapidly increased, and by recycling plastics more money can be spent by local authorities on other essential services.

What's Our Mission?

Promoting consistency, remove confusion and increase plastics collected for recycling through education, communication and consistent messages.

What's Our Vision?

Our vision is that all recyclable plastics are collected for recycling. Plastic is a truly sustainable and circular resource, but positive consumer behaviour change is central to tackling ongoing ambitious targets and circular economy aspirations.

More information can be found on the Pledge 2 Recycle website -




Communications and Education

Consumer education is a key driver to behaviour change and increasing plastic recycling rates in the future. RECOUP has been working hard to raise awareness of the current approaches to consumer plastic recycling guidance, including reviews of current Local Authority communications.

Consumer Insight - 2016

With news of falling recycling rates, the importance of understanding and engaging the public remains a high priority to improving plastic packaging recycling levels.

Welsh Air Show, Swansea, Recycling Activation
RECOUP Projects

Here you will find a selection of just some of the projects RECOUP have carried out

Welsh Air Show, Swansea, Recycling Activation

RECOUP will be at the Welsh Air Show in Swansea on 30th June and 1st July 2018 with funding support from KP LINPAC, Dart Europe and Plastipak, RECOUP staff and volunteers will be collecting post-consumer polystyrene cups and trays as well as plastic drinks bottles for recycling.

Co Reg: 2435729 | VAT Reg No: 546 5837 10 | Reg Charity No: 1072029

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