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What is Pledge4Plastics?

Pledge 4 Plastics is a government backed national initiative which aims to boost recycling of plastic packaging in the UK.

Led by RECOUP, it has been developed with partners including Coca Cola Enterprises, Marks & Spencer, Unilever, Nestle Waters, Nestle UK, RPC, Veolia Environmental Services, Closed Loop Recycling, Valpak, Kent Resource Partnership, Surrey County Council, PlasticsEurope, WRAP and Defra.

The initiative is in response to challenging recycling targets set by UK Government for the packaging industry for the period 2013-17 which mean recycling levels need to double over the five year period.

Local authorities also have targets to recycle more packaging and reduce the amount of material sent to landfill. Landfill costs have rapidly increased, and by recycling plastics more money can be spent by local authorities on other essential services.

More information can be found on the Pledge 4 Plastics website -




Co Reg: 2435729 | VAT Reg No: 546 5837 10 | Reg Charity No: 1072029

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