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RECOUP joins OPRL ownership

RECOUP, the plastic packaging recycling body, is to join the expanding ownership of OPRL, which runs the increasingly popular packaging recycling label scheme.  This latest development further extends ownership across bodies sharing OPRL’s mission to promote greater and more effective recycling of packaging materials.  It aims to create a strong leadership position for industry on recycling issues.

OPRL and RECOUP, whose members are from across the plastic production, supply, collection and recycling chain, have developed a positive working relationship in recent years. The move to a more formal arrangement signals greater collaboration in future as both organisations seek to maximise recycling of plastics packaging by engaging consumers more effectively.

An increasing number of local authorities are now collecting plastic pots, tubs and trays for recycling, meaning that these are likely to achieve Widely Recycled status as part of the 2016 OPRL Guidelines Review, alongside plastic bottles. Linking to OPRL will also reinforce the continued RECOUP technical work on plastic packaging design, plastic collections and communications activities through the Pledge4Plastics campaign, enabling broader engagement with consumers.

Commenting on the move Stuart Foster, Chief Executive of RECOUP said “This is a natural and exciting development for both organisations. With a myriad of eco and identification labels available including the misleading SPI codes, I have been a very keen supporter of OPRL as the only viable recycling label option, and the best opportunity to get a clear and consistent recyclability message to the consumer.”

Jane Bevis, Chair of OPRL Ltd added “We’re delighted that our links with other organisations promoting recycling are being strengthened by this closer relationship with RECOUP. It’s essential that customers hear consistent and clear messages about the importance of recycling in establishing the circular economy and growth of green jobs here in the UK, as well as saving Council Tax costs and delivering significant environmental benefits.  Business has a vital role to play by coming together to give a strong lead, especially as public spending cuts take further effect.

“RECOUP joins the British Retail Consortium and ACE UK as owners, giving us a broad base of business support. We’re looking forward to forging ahead in 2016 as we move into this next phase of our development.”

              For further information, please visit www.onpackrecyclinglabel.org.uk 

 

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