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Recycle Now

We do not advocate the use of the traditional triangle polymer identification symbol to promote recycling, and instead favour the recycle now iconography and the red logos for plastics as developed by WRAP. The iconography is used widely by local authorities and retail so individuals are very familiar with the brand. It is a national brand, enjoying high recognition and understanding in England, Northern Ireland, Scotland and Wales. 

The material icons were initially developed in 2004 to raise awareness and increase capture of the materials that can be recycled. For more information on the Recycle Now campaign, visit  

The logos and iconography are free to download and can be found on website.



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