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Communications and Education

RECOUP continue to monitor both consumer and industry messages and associated claims regarding plastics recycling, and the conclusion is always the same - there needs to be more consistency and transparency. Consumer education is a key driver to behaviour change and increasing plastic recycling rates in the future. Consumers need clear guidance on which plastics to recycle, why there are limitations, and evidence of how their actions are having a positive impact. 

This is a challenge given that there are so many stakeholders, a range of approaches to collecting and recycling plastics, and pressures to improve green credentials. It is important that we maintain the confidence of consumers in plastics recycling. What the industry says can be recycled must stand up to scrutiny.

RECOUP has been working hard to raise awareness of the current approaches to consumer plastic recycling guidance, including reviews of current Local Authority communications. Approaches to communications are polarised even in some cases when the same contractors or market outlets are being used.

Recycle Now

We do not advocate the use of the traditional triangle polymer identification symbol to promote recycling, and instead favour the recycle now iconography and the red logos for plastics as developed by WRAP.

Pack Labelling and OPRL

The On-Pack Recycling Label scheme aims to deliver a simpler, UK-wide recycling message on both retailer private label and brand-owner packaging to help consumers recycle more material, more often.

Engaging With Schools and Universities

There is a real need to encourage pupils and students to recycle where ever they are, whether that is at home or while out and about on the go.

R-Generation Education Pack

Plastics Recycling education resource packs aimed at Key Stage 2 (years 5 & 6) and Key Stage 3 (years 7 & 8) for use by schools.

Research Study

Observational Study to understand the barriers and behaviours of citizens when recycling plastic packaging.

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