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Home > Projects & Consultancy > RECOUP Projects > Milk Bottle Collection Scheme

This two year project funded by Biffa and the milk industry explored the possibility of a specific plastic milk bottle collection, and whether the limitation of the material accepted has an effect when considering scheme costs and material recovery quantity and quality.

The scheme itself comprised of twenty recycling containers located within Bromley and Sevenoaks, and a further ten units in Stafford. An additional trial phase also expanded the service to Bexley.

This trial incorporated promotional campaigns including a competition, public education through supermarkets, and paid media through the local newspapers. The promotions raised the levels of material collected by an average of 420kg per fortnight. A cost analysis of each individual promotion activity suggested that the competition achieved the greatest impact. A public questionnaire highlighted public attitudes towards the scheme, and the recycling habits of the scheme users.

Project Objectives  

•To establish new bring bank collection schemes specifically for plastic milk bottles

•To provide consumer collection points that will generate up to 150 tonnes of plastic bottles for recycling during the duration of the project.

•To run consumer awareness programmes in local communities serviced by the project. To educate and inform about the recyclability of plastic bottles.

•To evaluate scheme performance and generate a report to highlight costs, logistics and the operational experience that can be widely disseminated to help encourage more plastic bottle recycling and reduce future costs of such recycling.

 

Co Reg: 2435729 | VAT Reg No: 546 5837 10 | Reg Charity No: 1072029

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